📣 11 tools

Marketing Calculators

Digital marketing runs on unit economics. These calculators turn raw campaign numbers into the metrics that matter — what you pay per result, what each customer is worth and whether your ads are profitable.

CPM CalculatorCalculate CPM (cost per thousand impressions) for advertising campaigns.CPC CalculatorCalculate average cost per click (CPC) for paid search and social ads.CTR CalculatorCalculate click-through rate (CTR) for ads, emails or search results.Conversion Rate CalculatorCalculate the conversion rate of a landing page, store or funnel step.ROAS CalculatorMeasure return on ad spend (ROAS) and profit from an advertising campaign.Customer Acquisition Cost CalculatorCalculate customer acquisition cost (CAC) from marketing and sales spend.Customer Lifetime Value CalculatorEstimate customer lifetime value (LTV) and compare it with acquisition cost.AdSense Revenue CalculatorEstimate website ad earnings from pageviews, page CTR and cost per click.YouTube Earnings CalculatorEstimate YouTube ad revenue from views and your channel’s RPM.Engagement Rate CalculatorCalculate social media engagement rate by followers for a post or account.Email Open Rate CalculatorCalculate email open rate, click rate and click-to-open rate for a campaign.

Why use Taurang marketing calculators?

CPM, CPC, CTR, ROAS, CAC, LTV, AdSense and YouTube revenue calculators for marketers and creators. Each tool page includes the formula, a worked example, a chart and answers to common questions, so you understand the result as well as get it.

Tips

Track LTV:CAC — a ratio of 3:1 or higher is a common healthy benchmark.
ROAS must exceed 1 ÷ margin to be profitable, not just exceed 1.
Ad revenue varies widely by niche, country and season — use your own historical RPM when you have it.

⚠️ Revenue estimates depend on your traffic quality, niche and ad network policies; actual earnings will differ.

Marketing Calculators

Why use Taurang marketing calculators?

Tips

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